Hoiberg Business Group

Weaving artisan stories into a global brand

Weaving artisan stories into a global brand

Services

Art Direction

Digital

Client

Hoiberg Business Group

Location

Oaxaca & CDMX

Year

2025

Credits

Images generated with AI

Info

Casa Nomad invited me to build a brand that honored the authenticity of Oaxacan artisans while appealing to a global audience. I crafted a rich, storytelling-driven identity, designed e-commerce experiences, and developed packaging that put the artisans work at center stage.

Catalogue page UI
Fix BC

HBG
Add stationary

Add more sell context to the 3 pillars and update accross
Add more UI
Add brand Guidelines book
Add texture to table surface on bc

LSP
Landing page design
More grain on noise grad
BC car details and add qr code
Display stand too bright now revert back to original
Add usb, books, leag magnet